#024 — Homes, Cars & God: Creative Marketing During a Recession
Hyundai Assurance Plus Program
It was Hyundai who first made big headlines by making an offer you can’t refuse: if you buy a car from us and subsequently lose your job, you may turn in the car without any hits to your credit.
Now, they’ve upped the ante with their new Hyundai Assurance Plus program.
Under this new version, if the Hyundai buyer loses his or her job within a year of purchase, Hyundai will pay the vehicle loan or lease for 90 days during that year while the owner looks for work. If the owner finds another job and keeps the vehicle during that 90-day grace period, Hyundai’s “got-your-back” payments do not have to be repaid.
Others following suit & getting creative
Here’s a few more that are now following suit with incentives to keep dollars circulating:
- From Hyundai to Honda. Baseball season is nearly upon us. Vandergriff Honda, a dealer in the Dallas-Fort Worth area, now has the following promotion to entice borrowers: Buy a new Honda from them between March 9-16, and they will pay your car off should the Texas Rangers win their first 4 games AND the New York Yankees lose their first four games. That’s right, Rangers 4-0 + Yankees 0-4 = FREE Honda!
- Layoff Protection Program. Irvine-based Western National Property Management, Orange County’s (CA) second-largest landlord, will now allow a family to move out of their apartment with 30 days notice if the primary bread winner loses his or her job. The tenant would still have to pay that last month’s rent, but would not be liable for the balance of the lease.
- Homeowner Education and Loan Protection Program (H.E.L.P.). For this recession-proof mortgage, the deal is simple: If you loan or refinance a home with State Mortgage and involuntarily lose your job within two years after starting the mortgage, the company will cover six months of payments with no maximums.
- The Lord giveth… Churches and other religious congregations aren’t immune to hard times. As they began seeking pledges to the annual stewardship campaign last week, church leaders at the Unitarian Universalist Church of Indianapolis offered an unusual assurance to members: Lose your job during the course of the year and the church would refund the contributions you’ve already made. “It transcends the money,” said Eric Hinkle, acting president of the church’s board of trustees. “It’s about deepening the relationship between your community and your church.”
WOW, even churches are getting creative during hard economic times. I for one think the more creative, the better. Those who are willing to connect to their audience on an emotional and psychological level will be benefited with customer (and parishioner!) loyalty once we make it through the hard times.
Which ideas above do you like? What ideas would you come up with to spur business?